The Importance of Impressing and Captivating


An image is said to be worth a thousand words, and the image refers not only to the physical aspect, but also to the knowledge, behavior and added value that we offer to each company.


Representing Interesse and transmitting its competitive advantages requires, in addition to a deep knowledge of the business, studying each prospect, solid communication skills and a great passion for what we do.


By conveying this, we are confident that we will make a good impression, which will be the key to our customers’ trust and enabling us to serve them. Even if we don’t do business at the time, the seed is planted so that we can work together in the future.


Such was the case with “Atento”. Two years before we worked for them, we were able to “captivate and impress” the purchasing manager with our value proposition, and when he changed companies he sought us out to participate in his Major Medical Health and Life Insurance program, which we currently manage, servicing more than 5,000 employees.

  • The challenge after generating this excellent first impression was to confirm that they were not mistaken and to maintain that image every day with our collaborators and clients, which not only facilitates our work, but also ensures long-term relationships.